Then Nike tried to do a lot with the Roshe. The budget-friendly price of the shoe made it a good alternative to the pricey Jordans, LeBrons, and Foams that dominated the sneaker market at the time.
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Instead, Nike designer Dylan Raasch wanted it to be a design experiment to see what he could do at the $70 price point, he told How to Make It. It had running in the name, but wasn’t a shoe designed to run in at all. ‘A few colorways started popping up at Foot Locker and the Roshe spread like wildfire. Then in the second half of 2012, the Roshe got a broader release. Sneaker connoisseurs who were into trying something new suddenly had their interests piqued by the Roshe.
They came out in a few colors, spread by word of mouth, and were hard to find. The sole was a one-piece foam and the upper was an airy, loose-gauge mesh with a glued-on Swoosh. The Nike Roshe Run, the shoe’s original name when it debuted in 2012, wasn’t like much on the market at the time. They’re shoes that broke ground upon debuting and remain relevant through retro storytelling, both of which were considered when determining the rankings. These are Nike’s most important and impactful shoes, the ones that shaped and continue to shape the brand’s legacy. To celebrate five decades of the Swoosh, we look back on the sneakers-and the stories behind them-that contributed to its history. Whether it’s Tinker Hatfield’s Air Jordan 3 design, which essentially salvaged Michael Jordan’s relationship with the brand, or Eric Avar’s Zoom Kobe 4, a shoe that changed the way people played basketball, there are certain sneakers that were pivotal in the brand’s evolution thus far. Through a combination of superstar endorsees, masterful design, groundbreaking technology, and clever marketing, Nike has produced some of the most memorable footwear of all time. Its sneaker catalog simply can’t be matched, with pairs that changed the way athletes performed and everyday people dressed. Nike is a company rooted in sport, but one that has transcended pop and street culture alike. From modern chunky sneakers to highly coveted designer collaborations, scroll on for the 25 best cool sneakers that live up to their hype.Nike just finished celebrating its 50th year in business and to mark the occasion, we’re looking back on the 50 best shoes that helped make the brand the industry titan it is today. Lee name-checks New Balance and Nike as labels where vintage styles are gaining momentum, but they're just the beginning. "Running shoes from the 90s and 2000s have been reintroduced with fresh new colorways and collaborations, and people are wearing them as everyday shoes." "Retro runners will be very big in 2023," says Cynthia Lee, vice president of merchandising at StockX. In more exacting footwear circles, sneakers with vintage DNA are having a moment.
As a recreational runner and fashion editor, my definition of the best cool sneakers always involves a cushioned sole and sleek shape I can wear jogging in the park or to work. Some are running shoes and walking shoes with fits calibrated for getting active others are homages to sport that are purely for casual styling. When you get down to it, cool sneakers come in all sorts of rises, color combinations, and levels of support.
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